"In December 2020, Google searches for boba surpassed Google searches for cupcake, further highlighting this category segment's impressive growth."īoba shops have become an alternative to coffee shops for a social gathering, meeting spot or place to grab a treat. "It's not surprising to see the growth in popularity of boba as younger demographics, who are looking for new and innovative culinary experiences, have embraced this yummy and delightful drink," said Jasmine Pak, a boba expert and BuzzFeed Tasty Creator. Of that group, nearly 91% drink boba at least monthly and nearly 63% drink boba once a week or more. Additionally, the global boba market was valued at $1.89 billion in 2018 and is projected to reach $3.49 billion by the end of 2026 according to Fortune Business Insights 2. National Boba (Bubble Tea) Day was founded in 2018 by an international chain of boba shops looking to promote this tasty, versatile drink.Īccording to a March 2022 survey 1 of consumer shopping habits related to boba, nearly 74% of respondents were familiar or extremely familiar with the beverage. in the 1990s, the adoration of the beverage grew in the mid-2000s with the explosive growth of social media. The traditional boba drink combines tea, milk and boba pearls derived from cassava root turned into tapioca starch.
will celebrate the fun and delicious beverage which has steadily grown in popularity since its inception in the 1980s. LOS ANGELES, Ap(GLOBE NEWSWIRE) - For National Boba Day (also referred to as National Bubble Tea Day) on April 30, consumers across the U.S.
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